There is potential in experiences on the mobile phone
With iPhones and other smart phones a new and large market has opened up for mobile experience products. Today, mobile phones can be used to gain access to many apps that have experiences as their focal point. It has become easier, including for small and medium-sized enterprises, to bring mobile applications and mobile experience products onto the global market. The project centres around a network where enterprises and knowledge institutions that develop products, services and business models to mobile media can share experiences and knowledge.
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