The Communication Agency and its Customers Need Tools for Work in Experience Communication such as Events or Sound Branding
This project intends to make the communication agency and its clients able to work with experience communication in a theoretically substantiated way. The goal is for the agency to be able to integrate emotional and sensory dimensions in its communications solutions. This can be done in the form of events, product and place of sale designs full of experiences, sound branding and web communications. The theoretical basis for the project is theory of consumers' experiences and behaviour (e.g., emotional, social and cognitive psychology). The project unfolds under the auspices of the Innovation Network for Market, Communication and Consumption, which specifically aims to transform research on consumers and consumer behaviour into useful knowledge for business enterprises.